Automotive
At its 2017 launch, the Volkswagen Atlas became the largest vehicle offered by the German brand in the U.S. market. The full-size, seven-seat SUV made a grand entrance at the Los Angeles Auto Show, with a special unveiling at the iconic Santa Monica Pier.
Building on solid sales of the Volkswagen Touareg - which offered only five seats - Volkswagen decided to push the boundaries by introducing a seven-seat SUV that maximized the MQB platform’s potential. The Atlas’s bold front design took cues more from the rugged Amarok pickup than from traditional VW styling, featuring long horizontal grille lines and distinctive signature headlights. With its tall, wide, and commanding bodywork, the Atlas instantly made an impression on the midsize SUV segment.
The Atlas is powered by two gasoline engine options: a 235 hp turbocharged four-cylinder with direct injection and a more powerful 276 hp V6, both mated to an eight-speed automatic transmission. This combination delivers smooth performance and confident towing capabilities for families and adventurers alike.
The SUV comes equipped with Volkswagen’s advanced Car-Net telematics system, now in its next generation. This system offers a mobile app, in-car Wi-Fi hotspot supporting up to four devices, five years of free services, and various subscription plans to fit individual driver needs. Key safety and driver assistance features include Forward Collision Warning with Autonomous Emergency Braking and Pedestrian Monitoring (Front Assist), Blind Spot Monitoring, and Rear Traffic Alert, all standard across trims.
The 2024 Volkswagen Atlas, unveiled early in 2023, features a significant refresh that sharpens its appearance and tech offerings while continuing to use the MQB platform shared with smaller models like the Golf. This platform-sharing allows Volkswagen to keep production costs competitive without compromising quality or capability.
Notable updates include increased ground clearance and an available all-wheel-drive system, enhancing the Atlas’s versatility in the popular SUV and crossover market. The facelifted front end boasts an adaptive front-lighting system (AFS) with distinctive DRL strips framing the headlights and a lightbar connecting them, creating a striking illuminated front face. A redesigned bumper with inward-pointing triangular side scoops adds an aggressive touch, while muscular wheel arches reinforce the SUV’s robust stance. The rear features a forward-tilted tailgate crowned with a roof spoiler, blending aerodynamic function with sporty style.
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