Automotive
Toyota launched the ninth generation of its top-selling midsize sedan, the Camry, for the U.S. market in late 2023, debuting it as a hybrid-only model for the 2025 model year.
The Camry not only held the title of one of Toyota’s best-selling models but also maintained its leadership position in the U.S. midsize sedan segment in 2023. Undeterred by its success, the Japanese automaker maintained its development pace, introducing both a refreshed 2024 model in summer 2023 and a completely new generation in the fall. Although built on the familiar GA-K platform, the new Camry represented a comprehensive redesign, though its exterior updates appeared more like a facelift than a full-generation change.
With its streamlined, aerodynamic design, the new Camry aimed to attract a younger demographic, moving away from its previous image as a preferred choice for ride-sharing services and retirees. The front end featured a hexagonal grille pattern for the SE and XSE trims, while the LE and XLE models boasted a wider grille adorned with chrome horizontal slats. All versions shared identical LED headlights and C-shaped daytime running lights, dubbed “hammerhead” by Toyota.
From the side, the ninth-generation Camry showcased either 18-inch or 19-inch alloy wheels, depending on the trim level. Sportier versions distinguished themselves with unique side skirts and a subtle trunk lid spoiler. The SE and XSE trims also received a revised rear bumper with an integrated diffuser. Both the XLE and XSE models offered black roof treatments and panoramic sunroofs with a sliding front panel, though the overall silhouette remained similar to its predecessor.
Inside, Toyota focused on creating a fresh cabin environment. The LE and XLE variants offered fabric or microfiber upholstery with extensive padding, including on the dashboard. Sport models came with front bucket seats featuring high-sided bolsters for enhanced support during high-speed maneuvers. Base models featured an 8-inch touchscreen mounted on the center stack, while XLE and XSE trims upgraded to a 12.3-inch touch-enabled display. A new digital instrument cluster was standard across the lineup.
The most significant advancement lay beneath the vehicle’s surface. Unlike its V6-equipped predecessor, the 2025 Camry adopted a 2.5-liter inline-four engine paired with an electric motor for front-wheel drive. For models equipped with the intelligent all-wheel-drive system, Toyota added a second motor to power the rear wheels.
