Automotive
Lexus RX: A Premium SUV That Redefined Its Segment. Mercedes-Benz made a significant impact with the first-generation ML, but Lexus quickly followed with the introduction of the RX in 1998, just two years later. When Lexus launched the RX in North America, it quickly rose to the top of SUV sales charts, outpacing competitors - including the Mercedes ML. The secret lay in Lexus’ innovative approach: unlike the ML’s traditional body-on-frame construction, the RX300 featured a lighter unibody design, paired with fuel-efficient engines that appealed to urban drivers.The RX300 had the visual cues of a 4x4 but eschewed ruggedness for sleekness. Its front end featured angular yet softened headlights flanking a slatted grille, with a raked windshield angled more steeply than typical off-road vehicles. The vehicle’s greenhouse resembled that of an MPV or station wagon, thanks to a sharply raked rear window. Off-road cues were subtle, mostly expressed in angular wheel arches and large wheels.
Second Generation and Market Growth. At the 2003 North American International Motor Show, Lexus revealed the second-generation RX, promising improved performance and better fuel economy. The global shift toward SUVs worked in Lexus’ favor, and the RX became a strong competitor to sporty German rivals like the BMW X5. However, the RX was not offered with a turbo-diesel engine, limiting its appeal in European markets where diesel was popular.This generation introduced a new design language with curved triangular headlights and a slanted grille integrated into the hood’s front. Despite its SUV classification, the RX maintained an athletic profile, with a sharply raked tailgate and sporty C-pillars. It's clear taillights gave the appearance of aftermarket upgrades but were factory-standard.
Third Generation and Hybrid Innovation. The third-generation RX debuted at the 2008 Los Angeles Auto Show, with mass production beginning in early 2009. Manufactured in Ontario, Canada, and Kyushu, Japan, it was powered by a 3.5-liter V6 engine producing 275 horsepower. Later that year, Lexus introduced the RX 450h hybrid, which combined the same V6 engine with electric motors for improved fuel economy, marking Lexus as a pioneer in luxury hybrid SUVs.
2012 Facelift and Design Evolution. In 2012, the RX underwent a facelift that introduced Lexus’ now-signature spindle grille and a more modern, unified front fascia. The bumper featured a transverse slat linking both sides, while headlight options included HID and LED units, both incorporating L-shaped daytime running lights. Tail lights were upgraded to clear lenses for a refined look.
2016 Refresh: Power and Safety Enhancements. The 2016 RX marked a major step forward with new engines, an 8-speed automatic transmission, and advanced safety features. The RX 350 received an upgraded 3.5-liter V6 engine delivering 300 horsepower with direct injection, while the RX 450h hybrid utilized an Atkinson-cycle V6 coupled with electric motors for all-wheel drive. The hybrid powertrain sent power to the front wheels and used electric motors for the rear wheels.Inside, Lexus enhanced the cabin with a redesigned dashboard featuring laser-cut ornamental trims. Drivers benefitted from a large heads-up display (HUD), while passengers enjoyed a 12.3-inch central infotainment screen controlled via a trackpad on the center console.
2020 Update: Aggressive Styling and Tech Upgrades. The 2020 RX facelift brought a more aggressive front end and an updated multimedia system with redesigned triple-beam LED headlights as an option. The grille adopted an intricate “L-motif” block design with varied shapes and angles to create a balanced yet strong visual impact. The bumper was restyled to complement this look.Inside, the RX gained a new 12.3-inch touchscreen paired with the Lexus touchpad remote. The infotainment system integrated Apple CarPlay and, for the first time, Android Auto. Dynamic Voice Command was also upgraded to recognize many more spoken phrases.
Fifth Generation (2022): Refinement and Electrification. Lexus launched the fifth generation RX in 2022, maintaining its familiar silhouette but with key refinements. Built on the enhanced GA-K platform, this generation offered gasoline, hybrid, and plug-in hybrid variants.The vehicle features a longer wheelbase, lowered roofline, and extended hood, with a coupe-like tailgate raked forward and accentuated by a blacked-out C-pillar. Headlights are more horizontal and equipped with triple-LEDs, while signature L-shaped daytime running lights enhance its sporty presence. After more than 3.5 million units sold over four generations, the RX remains a best-seller in Lexus’ lineup and a leader in hybrid SUV technology, setting standards for versatility, luxury, and efficiency.
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