Automotive
Nobody expected Kia to produce a car that could rival BMW’s 4 Series Gran Coupe or Audi’s A5 Sportback, yet the Korean automaker stunned the market with the Stinger. This sporty five-door hatchback was crafted to compete in the premium compact segment, a territory Kia hadn’t traditionally entered. To ensure the Stinger performed as dynamically as it looked, Kia rigorously tested it on Germany’s challenging Nürburgring Nordschleife and built it on a shortened version of the Hyundai Genesis G70 platform.
Led by Peter Schreyer, the design team gave the Stinger Kia’s signature “tiger nose” front fascia, flanked by narrow, aggressive headlights. The lower bumper featured a broad grille in the air dam with side scoops to cool the brakes. From the side, its low greenhouse and sloped tailgate created an aerodynamic and sporty silhouette, perfectly matching the car’s performance capabilities.
When Kia launched the Stinger in 2017, it disrupted the automotive world by directly targeting customers of the Audi A5 and BMW 4 Series GT. Kia wasn’t interested in producing just another everyday vehicle - it aimed to build a true driver’s car with four doors. Critics searched for parts resembling other vehicles, but Kia moved confidently ahead with powerful turbocharged engines and rear- or all-wheel-drive systems. The 2021 facelift only strengthened the model’s appeal.
With Kia’s logo redesign in 2021, the Stinger was updated to carry the new badge. Though the exterior changes were subtle - LED headlights and taillights replaced the older systems, improving illumination and energy efficiency - the overall look remained striking. Inside, the Stinger received a 10.3-inch touchscreen atop the center stack, while the instrument cluster retained analog dials, a choice that emphasized driver engagement over digital gimmicks.
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