Automotive
In 2015, Kia introduced the fourth generation of its compact crossover, the Sportage, at the Frankfurt Motor Show. The new model showcased a more refined design and upscale features, benefiting from lessons learned with previous generations. Kia clearly understood customer needs better, delivering a vehicle that not only met but exceeded expectations. Despite the price increase from added features, the fourth-generation Sportage outsold its predecessor, reinforcing Kia’s position in the competitive midsize SUV market.
The 2018 Kia Sportage represents an enhanced iteration of one of the most popular compact SUVs worldwide. It features refreshed exterior and interior styling, alongside upgraded safety and infotainment technologies. The powertrain options were updated to comply with stricter emissions standards, emphasizing Kia’s commitment to environmental responsibility and a greener future.
One of the standout innovations was the introduction of the advanced EcoDynamic+ 48V diesel mild-hybrid powertrain, a key component of Kia’s electrification strategy. The Sportage offered gasoline and diesel engine choices, paired with a smooth 7-speed dual-clutch transmission. Available all-wheel-drive configurations ensured a perfect blend of off-road capability and on-road comfort, ideal for urban commuting and weekend adventures alike.
Marking nearly three decades since the first Sportage, Kia revealed the fifth generation with a version tailored specifically for the European market. The model evolved from a rugged, small off-road vehicle with a transfer case to a sophisticated SUV designed primarily for city traffic, with an emphasis on practicality over trailblazing.
The fifth-generation Sportage featured a bold design influenced by the LED lighting revolution. The headlights adopted a unique boomerang shape, integrated seamlessly into a wide black grille flanked by LED daytime running lights. Beneath the bumper, a black, unpainted scratch-resistant shield protected the vehicle’s front end. Sculpted door panels and a high window line sweeping upward towards the C-pillar added dynamic flair, while the rear featured a raked tailgate windscreen and broad, angular LED taillights. Silver underbody shields and dual fake exhausts added to the sporty, rugged look.
In 2021, Kia unveiled the hybrid version of the fifth-generation Sportage at the Los Angeles Auto Show. By 2022, the Sportage had grown to become one of the longest vehicles in its segment, evolving from its humble beginnings as a rugged body-on-frame vehicle to a globally marketed SUV with upscale appeal.
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