In 1999, Hyundai launched the XG model as its initial foray into the luxury vehicle segment. The car underwent a significant update in 2003, which enhanced both its performance capabilities and overall market appeal.
Striving to compete in the upper echelons of the automotive market alongside models like the Nissan Altima and Toyota Avalon, Hyundai faced challenges in establishing its presence. The company responded by reinventing itself with the XG series. Interestingly, the brand chose an unconventional approach to branding, placing the H-badge and nameplate exclusively on the trunk lid, making it difficult to identify the vehicle’s origin from the front. The 2003 XG350 iteration introduced both aesthetic and technical enhancements to better position itself against competitors.
The vehicle’s exterior was dominated by a chrome-plated grille featuring vertical slats. This distinctive element was complemented by newly designed headlights with clear glass covers positioned on either side. The front bumper showcased an elegant lower grille with horizontal lines and fog lights located on the outer edges. At the rear, the taillights boasted a revised design incorporating vertical reverse lights.
The interior of the XG350 came standard with heated leather bucket seats. Additional premium touches included wood trim accents on the center console, dashboard, and door panels. A unique design feature was the frameless door windows, setting the vehicle apart from its rivals. The rear seating area offered spacious accommodations for three adults, although the bench seat featured a contour pattern designed for two passengers.
Powering the vehicle was a 3.5-liter V6 engine equipped with an electronic drive-by-wire throttle system, replacing the traditional cable-operated setup to enhance passenger comfort. The XG350 was exclusively paired with a five-speed automatic transmission.