Automotive
In 2009, Hyundai attempted to revitalize its largest SUV model, the seven-passenger iX55/Veracruz, though its efforts yielded modest results due to the global financial crisis.
The South Korean manufacturer’s introduction of the seven-seater was accompanied by an ambitious overhaul of its vehicle naming convention. Unfortunately, this marketing strategy failed to deliver the desired impact, particularly as the automotive industry faced a severe downturn in 2008. Furthermore, European consumers were accustomed to traditional Hyundai nameplates rather than alphanumeric designations.
During its period of manufacturing vehicles under license from Mitsubishi, Hyundai had previously offered a seven-seat SUV called the Terracan. However, the outdated wedge-shaped design and body-on-frame construction became obsolete, leaving a gap in the lineup that was later filled by the iX55/Veracruz. The company’s design team crafted a modern vehicle characterized by smooth curves and flowing lines. The front fascia showcased elliptical headlamps framing a grille with the H-badge positioned at the bottom. The profile featured a horizontal beltline, a sloping window line, and gently curved door panels.
The interior configuration included five fixed seats and two additional seats in the cargo area. The dashboard boasted a clean layout, neatly partitioned by a central stack that extended into the center console, housing the audio system and climate controls. A front center console with an armrest separated the front seats. The second row offered a split-folding bench, while the third-row seats could be folded flat into the cargo floor.
Power options varied by market, with both gasoline and turbo-diesel engine configurations available under the hood.
