Automotive
In 2024, Honda launched its inaugural electric SUV, the Prologue, which, despite not being entirely Japanese-made, embodied enough Honda DNA to be recognized as a true Honda product.
To streamline development and reduce costs, automakers collaborated on creating reliable electric platforms. The Prologue exemplified badge engineering, featuring Honda’s iconic H logo while being built on General Motors’ Ultium platform. Although not directly competing with the Chevrolet Silverado EV, it shared underlying components with the platform.
Externally, the Prologue showcased a distinctive front fascia dominated by a piano-black horizontal slat bearing the brand’s logo. LED headlights with integrated daytime running lights and turn signals resembling eyebrows flanked the grille. A tall bumper with a grille and vertical side scoops completed the front end. The profile exuded sportiness with a slightly sloping roof and an ascending waistline culminating at the D-pillars, while a raked tailgate with a roof spoiler added to its dynamic appearance.
Inside, the cabin boasted a minimalist design with a feature-rich layout. Front seats, though not overly sporty, offered comfortable support. The center console housed two cup holders and storage under the armrest. A touchscreen infotainment system with a physical volume button sat atop the dashboard, complemented by a driver-focused color display providing speed, efficiency, and navigation information. A head-up display further enhanced driver convenience, while the rear featured a 60/40 split-folding bench seat accommodating three adults, albeit with limited headroom. A spacious trunk could be expanded by folding the rear seats, though there was no front trunk.
Underpinning the Prologue was the Ultium platform’s floor-mounted battery pack powering the electric motors. Available in front-wheel drive or all-wheel drive configurations for select markets, it featured independent suspension tuned for a sportier ride, optimized for passenger comfort rather than heavy cargo transport like its platform-sharing siblings, the Silverado and Blazer EV.
