After the global financial crisis, Buick needed to rebuild its lineup and reputation, and in 2012, it introduced the Verano, a compact sedan aimed at budget-conscious buyers seeking refinement. This model marked a shift in Buickās strategy - targeting younger drivers and stepping away from the brandās long-standing āsenior-onlyā image. By leveraging GMās global resources, Buick cleverly based the Verano on the European Opel Astra Sedan, built from the Chevrolet Cruze platform. The result was a more sophisticated and stylish compact car positioned to compete with segment leaders like the Honda Civic and Toyota Corolla, while delivering a near-luxury experience.
The 2012 Veranoās design was sharp and modern. At the front, it featured swept-back headlights and Buickās signature waterfall grille, now rendered in a fine mesh pattern. Below, the bumper housed a wide lower intake for a sportier appearance, while the side scoops flanking it contained fog lamps and cooling ducts for the brakes. The Verano shed Buickās dated aesthetic in favor of a sleek and assertive profile that appealed to a broader audience.
From the side, the Verano maintained a coupe-like silhouette, with a raked windshield and arched roofline. Buickās classic fender portholes returned, serving as a nostalgic nod to mid-century designs. The rear was compact and upright, with a short decklid that added to the carās athletic proportions. Sculpted character lines ran along the doors, visually linking the Verano to the larger Regal, itself a rebadged Opel Insignia.
Inside, Buick prioritized comfort, technology, and an upscale feel. The Verano came equipped with bolstered front bucket seats, a clean and legible four-gauge instrument panel, and an LCD screen nestled between the speedometer and tachometer for trip data. Centered above the dash was a 7-inch touchscreen infotainment display, supporting features like Bluetooth, satellite radio, and optional navigation. The center console offered convenient storage, dual cup holders, and a padded armrest. Rear-seat space was tight for adults but suitable for children or shorter trips - fitting for the Veranoās dual role as a commuter car and an empty-nesterās second vehicle.
Performance-wise, the Verano surprised many. The base 2.4-liter engine delivered 180 horsepower - more than adequate for everyday driving and shared with the Regal and LaCrosse. It was paired with a six-speed automatic transmission. For enthusiasts, Buick introduced a 2.0-liter turbocharged engine with 250 horsepower in 2013, transforming the Verano into a serious contender among sport compacts while still offering a composed, quiet ride.
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