Automotive
Buick made a significant comeback with the 1991 Park Avenue, its longest sedan ever produced up to that point. The model marked a revival in Buick’s image, focusing on high-class styling and superior comfort in the cabin. Designed to appeal to customers seeking both luxury and reliability, the Park Avenue combined elements from the 1990 Buick Essence concept car, including its curved body panels and smooth edges. The blend of curved lines with sharp details gave the sedan a distinctive appearance, making it stand out in the luxury market. Inside, the Park Avenue brought back traditional gauges, contributing to a more classic and sophisticated feel. Under the hood, Buick introduced a potent 3.8-liter V6 engine paired with an advanced electronically-controlled gearbox, boosting performance and efficiency. This combination helped the 1991 Park Avenue perform exceptionally well in its first manufacturing year, nearly reaching the total sales of the Riviera, a more advanced coupe from the same stable.
The front of the 1991 Buick Park Avenue immediately conveyed its luxury appeal, with a broad, chromed grille featuring thin vertical slats. A pair of horizontally-oriented headlights, flanking the grille, featured integrated turn signal lamps on their lower side. The vehicle’s appearance was further enhanced by a profiled metallic bumper, which had vertical bumperettes near the center, giving the car a commanding and confident presence on the road.
In 1996, Buick introduced the second generation of the Park Avenue for the 1997 model year. Buick had experienced strong sales with the first-generation Park Avenue, and the second iteration aimed to build on that success by offering improvements that would appeal to a broader luxury market. The 1997 model focused on better performance, with snappy acceleration and refined handling, which was somewhat unusual for a Buick sedan. The Park Avenue was offered in two grades: the base Park Avenue and the more performance-oriented Park Avenue Ultra.
At the front, the 1997 Park Avenue continued with the signature waterfall grille, now with chromed vertical slats inspired by the design language of luxury vehicles like the Jaguar XJ. The rounded horizontal headlights wrapped around the corners, incorporating the parking lights, while the turn signal lamps were positioned in the corners of the plastic bumper below. The overall design of the 1997 model was more aerodynamic, with an apron featuring a slim integrated air intake to enhance the vehicle's smoothness. Despite its refined appearance and aerodynamic enhancements, the Park Avenue retained its classic, non-sporty luxury look.
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