Buick refreshed the first-generation Encore GX for the 2024 model year, introducing a new identity logo and updated styling to further entice customers. The refreshed version aimed to capture a larger portion of the subcompact crossover market, competing against its European and Asian counterparts. As the smallest and most affordable Buick on the market, the Encore GX remained an excellent choice for urban commuters, school runs, and weekly shopping trips, offering an upscale driving experience without the premium price tag.
The front of the 2024 Buick Encore GX carried over design elements from the Wildecat EV concept car, first unveiled by Buick in 2022 at the North American International Auto Show. The vehicle featured LED daytime running lights in an upside-down boomerang shape, with the headlights positioned lower in the bumper, flanking a broad trapezoidal grille. A lip spoiler was added to the lower side of the bumper, complemented by side scoops for air curtains, enhancing aerodynamic efficiency and reducing drag resistance.
Despite its athletic stance, the 2024 Encore GX did not try to imitate a rugged off-road vehicle. Instead, its design emphasized urban style and practicality. The body-colored cladding around the wheel arches and side sills created the appearance of lower ground clearance, while sculpted door panels and creased lines on the rear quarter panels contributed to the vehicle's dynamic look. A chromed trim adorned the upper portion of the window line, and roof rails were added for extra storage capacity. At the rear, the taillights echoed the shape of the front DRLs and extended from the quarter panels to the tailgate. Below the bumper, a fake center diffuser was flanked by dual exhaust trims, giving the vehicle a more polished, sporty appearance.
Inside, the 2024 Buick Encore GX featured a high-tech cabin with a modern dashboard layout. The driver’s area included a customizable eight-inch instrument panel, known as the Buick Virtual Cockpit System. The center stack housed an 11-inch touchscreen for the infotainment system, offering standard Apple CarPlay and Android Auto, with Amazon Alexa available as an option. While there were no significant changes to the seating, customers could choose between cloth or leather upholstery depending on trim and options. The updated Encore GX was available in three trim levels: Preferred, Sport Touring, and Avenir. The front cabin included a narrow center console with cup holders, the gear selector lever (as opposed to buttons), and an armrest with a cubby beneath. The split-folding rear bench seat expanded the trunk space when needed.
Under the hood, the 2024 Buick Encore GX was available with either a 1.2- or 1.3-liter turbocharged engine. The 1.2-liter engine came exclusively with a continuously variable transmission (CVT) and sent power to the front wheels. The 1.3-liter engine, on the other hand, could be paired with either front-wheel drive or all-wheel drive, depending on the trim level and options chosen.
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