Automotive
Buick aimed to gain traction in the market with a small, premium crossover named the Encore in 2014, entering a segment largely dominated by mass-market brands.
While many automakers were focusing on larger SUVs, Buick took a different approach, opting for smaller, more urban-friendly vehicles. This strategy led to the introduction of the Encore in 2013, a subcompact crossover built on GM’s Gamma II platform, shared with the European Opel Mokka and the Chevrolet Traxx. The Encore was designed to meet the needs of those looking for a compact, safe, and fuel-efficient vehicle. It earned five-star ratings from the NHTSA and offered both front- and all-wheel-drive options, making it a strong contender in the small crossover market.
At the front, the Buick Encore stood out with the brand’s signature waterfall grille, featuring 13 chromed vertical slats. This grille was flanked by organic-shaped headlights equipped with clear lenses and projector beams. The lower bumper featured a black section designed to better withstand minor parking lot scratches, while a silver trim, mimicking a skid plate, completed the look. Fog lamps housed in black scoops added to the vehicle’s aesthetic appeal, highlighted by chrome trim.
In 2017, Buick refreshed the Encore lineup for the 2017 model year, making the vehicle more appealing with a bolder exterior design, a more upscale interior, and a more potent engine lineup. The updated Encore offered sharper styling, a more luxurious cabin, and engines that appealed to customers seeking a small but capable vehicle for everyday use, such as school runs or weekend trips. The Encore’s shared platform with the Chevrolet Traxx made it an affordable option, but the upscale touches and design focused on buyers with higher expectations, leading to an increase in sales.
In 2019, Buick unveiled the 2020 Encore GX at the Shanghai Auto Show in China, a model slightly larger than the subcompact Encore but smaller than the Envision. By this time, crossovers and SUVs made up 90% of Buick’s sales, so the addition of the Encore GX was a natural step. The 2020 Encore GX shared nothing with its smaller sibling, offering a new platform that catered to North American customers. It was designed to provide more interior space and a longer wheelbase, better suited to American highways.
The 2024 Buick Encore GX was refreshed and reintroduced to the market with Buick’s new identity logo and an updated design aimed at making it more enticing to customers. The updates included reshuffled grades, improved cabin features, and updated exterior styling, making the Encore GX more competitive in the subcompact crossover market. The Encore GX remained a great choice for urban commutes, school runs, and errands, offering style, affordability, and practicality for those seeking a high-riding vehicle without the premium price tag.
The 2024 Buick Encore GX continued to carry over design elements first seen on the Wildecat EV concept car, unveiled in 2022 at the North American International Auto Show. The car featured LED daytime running lights with an upside-down boomerang shape, while the headlights were set lower in the bumper, flanking a broad trapezoidal grille. The lower bumper included a lip spoiler and side scoops to enhance airflow and reduce drag.
As Buick’s smallest crossover, the Encore GX was designed for those who wanted a stylish and efficient vehicle for urban life. Whether you're driving through the city or embarking on your next adventure, having a reliable vehicle is crucial. For Buick owners and drivers, SherlockLock is here to help with any locksmith needs, offering services for vehicle access, security upgrades, and more. Whether you're locked out of your Buick Encore or need to enhance the security of your property, SherlockLock is ready to assist with professional and efficient locksmith services.
