The BMW X6 debuted in 2008, marking a bold move from the German automaker into a niche segment with its unique Sport Activity Coupe (SAC). Based on the same platform as the second-generation BMW X5 (E70), the X6 featured a striking coupe-like silhouette, a departure from traditional SUVs, that polarized opinions - some loved the aggressive design, while others deemed it unconventional. Despite the controversial look, the X6 broke new ground in the SUV market, though it arrived at a difficult time, just before the 2008 global financial crisis hit, affecting sales.
The first-generation X6 was designed with a commanding presence, featuring organic-shaped headlights resembling those of a bird of prey and a narrow grille. Customers had a choice between two front bumper designs: a standard one with a rectangular lower grille or a more aggressive M-Package version with a trapezoidal air intake flanked by large fog lamp scoops. The vehicle's design included an underbody element mimicking a skid plate, though the X6 wasn’t intended for serious off-roading. In 2009, BMW refreshed the X6, offering updated engines to comply with Euro5 emission standards and introducing a hybrid version to the lineup. However, due to the ongoing economic crisis, the vehicle's sales did not meet expectations.
The second-generation X6 arrived in 2014, after the market had recovered from the financial downturn. BMW used the same formula as before, building on the platform of the X5, but made significant improvements. The second-gen X6featured more aggressive styling, particularly with its swept-back headlights and a smaller kidney grille, which helped balance the proportions. The wider front bumper and additional lower grille for engine cooling improved both aesthetics and functionality. At the back, the new LED taillights were mounted closer to the beltline, giving the X6 a more sculpted, sporty look. While the sloped roofline continued to divide opinions, it reinforced the sporty coupe feel BMW aimed for, especially when paired with wide rear fenders.
The X6's success continued to grow, and by 2019, BMW launched a third-generation model that took the design even further, with bold features and larger 22-inch wheels. This version showcased a more menacing look, with the inclusion of lights in the front grille for added flair. Inside, the X6 now offered room for five passengers - a shift from the four individual seats of the first generation, which were separated by a prominent center console.
This bold move from BMW sparked a trend, and the SUV-coupe segment, once a novel idea, was now populated with competitors. Despite the competition, the BMW X6 remained the star of the segment, constantly evolving to meet the demands of its loyal customer base.